The death and rebirth of cross platform mobile development

It seems that every year a new tech giant announces the death of cross-platform mobile development.
The solutions are too slow (Facebook), too complex (Dropbox), or not mature enough (Airbnb). With so many negative reviews it can be quite surprising to see an ever-increasing number of companies that choose to use these solutions. This talk will try to answer the why's and the how's of the wonderful world that is cross-platform mobile development