March 7-9, 2018
Montreal, Canada

Why and How Instagram Built for Mobile Web

Instagram was famous for being "Mobile First", but in 2017, it started doubling down on its mobile web experience by bringing a creation flow, stories, as well as search and explore functionality to mobile web. This talk will explain why Instagram decided to do this as well as discuss technical details about how it uses modern best practices in web to provide a fulfilling experience for their users.

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Jennifer Lin


Runs engineering for the web teams at Instagram. Previously managed the front end and web client organizations at Optimizely, was on the founding team at Wonder Workshop, and an engineer at many other start-ups including Scribd and When she's not working, she can often be found competing in bridge or curling.

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