- Montreal 2012
The case for online identity has been present for as long as there has been a need to customize a web experience for an individual person. From OpenID to BrowserID, there are open solutions for solving the issue of having different logins for all of the sites and services we use. The problem with open identity systems in the Ecommerce world is that the identifying characteristics of a user in current implementations is shallow, providing basically a “yes, this person has an account” answer to “who is this user?”.
This is where new X.commerce identity is trying to change identity. By leveraging off of the massive user Ecommerce information of PayPal and eBay, open Ecommerce identity is now a valuable source of real user data. Using buying and selling history, user ratings, profile identifiers and a vast array of different user data, X.commerce identity is able to define “trust levels” for a user who signs in to your site and provide solutions for easy, secure identity and payment.
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Jonathan LeBlanc is an Emmy award winning software engineer, author of the O’Reilly books "Identity and Data Security for Web Development" and "Programming Social Applications", and the Director of Developer Advocacy at Box.
Specializing in identity, auth and security, hardware to web interconnectivity, and data mining techniques, as well as open source initiatives around social engagement, Jonathan works on the development of emerging initiatives towards building a more user-centric web.